The dust has settled on what was a relatively risk averse campaign from the major parties. Here’s what we learned about marketing and communications during the course of the election.
Six marketing lessons from the General Election
politics
How Labour is winning the PR battle in the General Election
PR has shaped Ed Miliband’s campaign, with a little help from Russell Brand
We’re at the business end of the General Election campaigns, and it’s entirely predictable that we’ve been subjected to the usual “we’re on the right path” from the party in power, contested by “the need for change” combined with “things can be better” from the challengers. Continue reading
