NME, an abbreviation of New Musical Express, has been an iconic publication at the forefront of the UK music scene since 1952. The decision was made in the midst of a sales crisis with circulation once at 300,000 now down to a mere 15,000. If printed circulation is the yardstick, the glory years are well and truly over. Continue reading
Coca-Cola recently embarked on a heritage campaign to celebrate a hundred years of its iconic contour bottle. The campaign has enjoyed some success through a creative mix of both digital and traditional channels. It got me thinking.