I’ve read and shared some great posts this year about productivity – specifically being “busy”. The context essentially being that while we’re all keeping ourselves busy, we’re not always good enough at distinguishing between meaningful work worthy of justifying our energy and the tasks that take up our time without adding much value. Stepping back and taking stock because the bigger picture is at stake. Plenty of valid points, indeed.
However, not only do I think there’s merit in being more proactive with our own schedules; we should stop saying we’re busy. Continue reading
Coca-Cola recently embarked on a heritage campaign to celebrate a hundred years of its iconic contour bottle. The campaign has enjoyed some success through a creative mix of both digital and traditional channels. It got me thinking.
PR has shaped Ed Miliband’s campaign, with a little help from Russell Brand
We’re at the business end of the General Election campaigns, and it’s entirely predictable that we’ve been subjected to the usual “we’re on the right path” from the party in power, contested by “the need for change” combined with “things can be better” from the challengers.Continue reading
It’s 2015; and I’ve decided to write a series of blogs. I’m also considering replacing my Walkman with an iPod, and trying out one of those fancy ‘flat screen’ TVs. Who knows, they might catch on.Continue reading