How NME broke the golden rule of market segmentation

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Following plans to transform established music magazine NME into a free title, marketers should consider the implications of their brand strategy.

NME, an abbreviation of New Musical Express, has been an iconic publication at the forefront of the UK music scene since 1952. The decision was made in the midst of a sales crisis with circulation once at 300,000 now down to a mere 15,000. If printed circulation is the yardstick, the glory years are well and truly over.
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Why “busy” should be a dirty word in the workplace

Remove the word busy from your vocabulary
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I’ve read and shared some great posts this year about productivity – specifically being “busy”. The context essentially being that while we’re all keeping ourselves busy, we’re not always good enough at distinguishing between meaningful work worthy of justifying our energy and the tasks that take up our time without adding much value. Stepping back and taking stock because the bigger picture is at stake. Plenty of valid points, indeed.

However, not only do I think there’s merit in being more proactive with our own schedules; we should stop saying we’re busy.
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