I’ve read and shared some great posts this year about productivity – specifically being “busy”. The context essentially being that while we’re all keeping ourselves busy, we’re not always good enough at distinguishing between meaningful work worthy of justifying our energy and the tasks that take up our time without adding much value. Stepping back and taking stock because the bigger picture is at stake. Plenty of valid points, indeed.
However, not only do I think there’s merit in being more proactive with our own schedules; we should stop saying we’re busy. Continue reading
Coca-Cola recently embarked on a heritage campaign to celebrate a hundred years of its iconic contour bottle. The campaign has enjoyed some success through a creative mix of both digital and traditional channels. It got me thinking.